Leading Argentinian wine producer Bodega Argento has signed a deal with Fulham FC to become an Official Partner of the South-West London Premier League football club and the new Fulham Pier venue.

Through Fulham Football Club’s global presence in the Premier League, driving consumer awareness and building visibility for Bodega Argento’s Artesano de Argento and Minimalista brands will be the primary objective.

Bodega Argento will benefit from added exposure by supplying a range of premium organic and Fairtrade Malbecs across all Club’s matchday hospitality areas including the new Fulham Pier development.

Bodega Argento’s Estate Reserve Organic Fairtrade Malbec will be the preferred red wine pour at Craven Cottage and in Fulham Pier. Argento will also become the Malbec by the glass offering across all the club’s restaurants and bars.

Jon Don-Carolis, Commercial Director at Fulham Football Club, says: “We’re delighted to partner with Bodega Argento, a company which we very much share aligned synergies including heritage, authenticity, sustainability and service excellence. The world class lifestyle and entertainment destination, Fulham Pier, will provide a key premium channel to drive Bodega Argento growth within the London and UK markets whilst the Club and Premier League global fanbase will provide a platform to drive international awareness and brand familiarisation.”

Rafael Calderon, CEO of Grupo Avinea-Bodega Argento, also comments: “We feel close to the values of Fulham FC and the spirit of the Club. Building on tradition, investing in a sustainable future and thriving for excellence is what we are committed to. We are excited to be an Official Partner of Fulham FC and Fulham Pier, and look forward to partnering with a Club that is going places.”

Bodega Argento becomes the Official Argentinian Wine Partner of Fulham FC & Fulham Pier